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On Friday, it was claimed, was in mid-April, Nike Fuelband team will be responsible fired. Subsequently, Nike on the matter clarified that only digital sports department for a small number of layoffs will not give up FuelBand hardware in the industry view, once Nike started to evacuate wearable market, which is still playing for the national sports bracelet entrepreneurs idea is undoubtedly clear sky thunderbolt. Reporters learned that the domestic listed companies, the Pathfinder had already launched the first outdoor smart wearable devices Bluetooth bracelet analysts told reporters, Nike showed that it was not given its change in strategy, but in homeopathic correction. In addition, Nike's move also to domestic enterprises, an injection of sobering. In contrast, domestic enterprises either in or on the level of awareness of the breadth of applications are still weaker than the Nike Daily Economic News reporter learned that domestic listed companies, the Pathfinder had already launched the first outdoor smart wearable devices Bluetooth bracelet and synchronization on the line with the country's first outdoor sports Integration Services APP. In the future, it will develop more intelligent wearable devices. At the same time, the same as the A-share listed companies currently also developing international positioning O'Connell shoes, walking shoes, and other high-tech products into account, the timely introduction of the market. In addition, air jordan 13 for sale adidas, Lulu Lemon, including some clothing and lifestyle brand users have towards wearable technology markets Zhang pointed out that the domestic enterprises, wearable devices on these initiatives be considered an attempt. For now, wearable devices can be more closely associated with the movement of supplies and consumer's life, on the one hand to enhance the sense of technology brands, on the other hand can enhance the viscosity of the brand and the user. For Pathfinder, O'Connell and other added businesses in this area, there is only an attempt to talk about the market outlook still a little early. It is noteworthy that, at present, most of the products just to stay in the wonderful imagination or concept stage products, even if there is product available, people who take the initiative to try quite a few Magang also told the Daily Economic News reporter, wearable Equipment is not mature, its function brings value is not great, things are not partial hardware companies are good shoes, shoes for the traditional enterprise, its fixed consumer groups will be the limiting factor of one, after all, cheap jordan 1 where the brand's positioning on Zhang said Nike's move to domestic enterprises, an injection of sobering. Industry specializing in surgery, we must force in their own areas of expertise. He said that domestic enterprises with social media and consumer communication is a must, but it is no doubt that businesses both in the level of awareness of or in the breadth of applications are weaker than the Nike There is a particularly big problem is that (domestic business) have learned and what applications are already in correcting others, and do not do, while others insist to do, They (domestic companies) do not put too much, one analyst believes that the relationship between consumers and local brands with more or trading relations, did not establish a similar Nike valued strong relationship , that is, through new technologies such as wearable devices to obtain data to understand user needs and rapid response to the product.